It is sometimes necessary to update old posts. There are many reasons for this. You may have finally found your voice or switched themes. The formatting of old posts might be messed up. Maybe your brand’s visual style has changed, or you have learned SEO and wish to fix old posts.
You’ll see that your blog posts can be a great source of traffic for your site if you go back and update them.
How to determine which blog posts need a refresh
You can find out which posts require attention by looking at your analytics. Look for bars with low traffic or a high bounce rate.
You may feel the urge to delete all of these old posts, but I caution you not to do so. These are old blog posts with age, which Mr. Google appreciates and can work to your benefit for SEO. It’s also better to have some traffic than none.
These posts can be updated to make them more relevant and engaging to your current business.
If you delete a post that’s completely random and has no place on your site, create a redirect so that if anyone clicks on that link, they are directed to a page on your site that doesn’t contain an error.
After identifying which blog posts are outdated and need to be refreshed, the next step is to determine what keywords each post ranks for. This information can be found in your Google Search console. Choose the keyword you want to target in your post from those results.
Update Information in the Content
You can add information or fill in the gaps to make your blog more complete. You can fix any typos or grammar mistakes. Since you originally wrote this article, have you learned more or gained new information? This is a post about a current trend that you could make into a timeless one.
ADD CONTENT UPGRADE FOR GROWING YOUR EMAIL LIST
Can you add an upgrade to your content that would help your audience in relation to this article? Perhaps a worksheet? Multiple content upgrades can help you attract new subscribers to the email list.
ADD NEW EMAIL SIGN-UP FORMS
Even if you do not have an upgrade for your content, you should still make sure that you have a sign-up form. Make it easy for people to subscribe to your list.
WRITE ALT TEXT FOR ALL INCLUDED IMAGES
Alt Tags are text that describes images to screen readers and search engine bots.
Add links to your related blog posts
If you have some newer posts on the same or a related topic that you would like to point your readers towards, this is a great way to do it.
UPDATE SOCIAL MESSAGE IMAGES
You may have to adjust the size of your images if they are being shared on social media or if a theme has been installed with a different image requirement.
Document your updates
Make a spreadsheet to track when you update an old post. This should become a habit as you create more posts.
It’s also worth checking how well your post performs after you refresh it.
REFRESHING AN OLD BLOG POST IS WORTH IT
You may think it is pointless to update an old post, but I assure you that it is not.
After it is updated, you can advertise it as if it were brand-new content.